Category Archives: Twitter

2 New Twitter Features will increase Engagement: Activity Tab & Follows/RTs

Twitter is continuing to add increased functionality this morning. They’ve added some great features and reorganizing two tabs to increase engagement with followers and making it easier to see followers engaging with you. The two new features include an Activity Tab and replacing the Mention tab with an @ tab. The @ tab includes follow and ReTweet notifications within the old mention tab. Overall, it seems that Twitter is starting to improve user experience and making it easier to see much easier to get a better grasp of who is engaging with you, and identifying new people you might want to include into your network.

Activity Tab
The Activity screen is completely new, combining features to provide a Facebook feed type experience, and allowing users to see activities by followers to more easily engage with their networks. 
Features–
Follows: Lists new people your follows are now following, and provides a follow button for instant following. Great for finding new people you might want to follow!

Lists: Shows lists that your follows are creating, and who they’ve added to that list. You can click through to the list and follow there.
Favorites: Shows tweets that people you follow have favorited and give you an option to favorite, retweet, or reply to the tweet.

@ Tab

The @ tab has replaced the mentions tab, but is much more functional, adding new follows and RTs all within the same screen, giving additional ways to engage with new followers, RTers, and still be able to respond to mentions.
Features–
Followed: Lists your new followers making it quite a bit easier to see how many and when you have new followers, and making it easier to engage with them.
Retweeted: Shows retweets within the same tab, instead of having to click through a couple layers to see who’s retweeted you. This might be one of my favorite new features!
Mentions: Same functionality as before.
Overall, it seems like twitter is starting to get it – making it easier to engage with new followers, find good new content and people to include in your network, and combining functionality of several tabs into one area for improved user experience. The last thing I’m looking for from twitter is analytics – but I haven’t heard anything about that! 
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The Number 1 Secret To Social Media and SEO Success

You’ve bitten the bullet and started your Facebook page, and have even ventured into Twitter, but your networks are not engaging or they’re not responding to posts. You take time to create interesting posts and facts related to your industry or your target market, but your posts aren’t commented on, and fan count doesn’t rise. What can you do if it seems like all you hear in your social efforts are crickets?

The number one secret to Social Media – the gold at the end of the leprechaun’s rainbow is…

CONTENT.

This includes all kinds of content including Facebook posts and tweets, but the more in-depth, the better. If you don’t have a blog and a YouTube account, you are missing out on the largest piece of the Social Media puzzle. Blogs and videos give your audience a richer experience, and an opportunity to engage with your network on a much more intimate level, and will create an audience that will return for more information on a regular basis.

What would be more likely to engage or attract a customer for an investment firm: a Facebook post about European markets taking a plunge last week, or a blog post on the top 5 ways to avoid being impacted by the downturn. What is more impactful – a tweet that you should install radiant barrier in your attic to save energy, or a YouTube video showing you how to do it?

You don’t need to add blog posts and videos daily. If you can only do it every two weeks, or once a month, that’s fine. Just don’t set up a blog or YouTube channel never to return again! Once you create blog posts and videos, that’s not the end of the story. That’s what you can share on Facebook and Twitter – you share your deeper richer content through the same channels that you’re already on, and you’ll build communities within these other networks, as well as building a closer relationship with your Facebook and Twitter communities.

Both a blog and YouTube channel are easy to set up. If you have a google account, YouTube and Blogger accounts can be easily set up. Alternatives include WordPress among others. Look for a blog article shortly about the pros and cons of each blog platform!


Social Media and Online Marketing Services in Houston


Quantum Mass Media is a Houston-based social media and online marketing group specializing in creating and optimizing your company’s online presence.

We are able to work closely with your organization to analyze your core marketing message and transfer it to a social media and online platform, including initial strategy creation, account setup, and content development for social platforms.

In addition, we have experience in working with your organization to find out what type of social media interaction your employees or executives should have on behalf of your company and codify this into an official policy. 

We are also able to set up google places (listingon google maps), paid google, bing, or facebook advertising, blog creation andwriting, and search engine optimization for websites.

Please let me know you feel that your organization could bebetter represented online or in the social media space, or if you might haveanyone in your network you can refer me to. I appreciate it!

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