Twitter is continuing to add increased functionality this morning. They’ve added some great features and reorganizing two tabs to increase engagement with followers and making it easier to see followers engaging with you. The two new features include an Activity Tab and replacing the Mention tab with an @ tab. The @ tab includes follow and ReTweet notifications within the old mention tab. Overall, it seems that Twitter is starting to improve user experience and making it easier to see much easier to get a better grasp of who is engaging with you, and identifying new people you might want to include into your network.
Category Archives: Social Media
You’ve bitten the bullet and started your Facebook page, and have even ventured into Twitter, but your networks are not engaging or they’re not responding to posts. You take time to create interesting posts and facts related to your industry or your target market, but your posts aren’t commented on, and fan count doesn’t rise. What can you do if it seems like all you hear in your social efforts are crickets?
The number one secret to Social Media – the gold at the end of the leprechaun’s rainbow is…
This includes all kinds of content including Facebook posts and tweets, but the more in-depth, the better. If you don’t have a blog and a YouTube account, you are missing out on the largest piece of the Social Media puzzle. Blogs and videos give your audience a richer experience, and an opportunity to engage with your network on a much more intimate level, and will create an audience that will return for more information on a regular basis.
What would be more likely to engage or attract a customer for an investment firm: a Facebook post about European markets taking a plunge last week, or a blog post on the top 5 ways to avoid being impacted by the downturn. What is more impactful – a tweet that you should install radiant barrier in your attic to save energy, or a YouTube video showing you how to do it?
You don’t need to add blog posts and videos daily. If you can only do it every two weeks, or once a month, that’s fine. Just don’t set up a blog or YouTube channel never to return again! Once you create blog posts and videos, that’s not the end of the story. That’s what you can share on Facebook and Twitter – you share your deeper richer content through the same channels that you’re already on, and you’ll build communities within these other networks, as well as building a closer relationship with your Facebook and Twitter communities.
Both a blog and YouTube channel are easy to set up. If you have a google account, YouTube and Blogger accounts can be easily set up. Alternatives include WordPress among others. Look for a blog article shortly about the pros and cons of each blog platform!
Here are just some of the top reasons that Social Media Marketing will benefit your company:
1) Develop a dialogue with your customers: Sure you might know who your most regular customers are, but are they your most vocal supporters (or detractors)? By opening social media channels for your organization, you’re able to create a forum for discussion in a place that you can control. By having readily accessible facebook pages or twitter feeds, it provides an alternative to customers looking to vent rather than in a forum like Google Places or Yelp, where you’re less able to respond to criticism. Customer service via social media is often expected, and frequent communication with customers can increase customer loyalty.
2) Build your fanbase: Once you begin to amass a following on your social media channels, friends of your network can begin to take notice. If followers within your network mention you or your services, their comments will post on their friends’ feeds, and may help to increase some brand recognition for your company. Even if your fans do not mention you, you’re able to advertise directly to friends of your facebook fans. This means that ads to non-fans will appear with their friends who are fans of yours. Here’s an example to the left.
3) Social Media channels provide excellent SEO: Google says that links presented on facebook or twitter pages are no-followed, meaning that links that you add to your social media sites are not directly used as indicators of your website’s importance. This isn’t to say, though, that they don’t help in other ways. Social Media sites often show up in search directly, often on the first page, and can help influence customers’ perceptions of your company’s openness and willingness to communicate directly with customers.
4) See what the competition is doing: With social media accounts established, it’s quite easy to build lists and follow competitor’s accounts and find out some of their promotions or sales, hear about new product announcements or changes in management, and more.
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