Category Archives: Automotive

You Can Get With This… Rapping Hamsters Propel Kia to 15% Sales Jump in 2010

The economic slump, combined with cheap prices and some cute rapping hamsters have propelled Kia to a 15% sales jump in 2010 – more than Honda, Toyota, or Ford.

Kia actually dropped 10 places in JD Powers’ initial quality study, and only recommends 3 of the 8 models.

“People are looking for value in this market, and they’re looking at brands they might not have considered in the past,” explains IHS Automotive analyst Rebecca Lindland. “The advertisements are so good and are helping to create a buzz for the models.”

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