Twitter is continuing to add increased functionality this morning. They’ve added some great features and reorganizing two tabs to increase engagement with followers and making it easier to see followers engaging with you. The two new features include an Activity Tab and replacing the Mention tab with an @ tab. The @ tab includes follow and ReTweet notifications within the old mention tab. Overall, it seems that Twitter is starting to improve user experience and making it easier to see much easier to get a better grasp of who is engaging with you, and identifying new people you might want to include into your network.
1) Dr. Pepper fails at trying to replicate the success that Old Spice had with Isaiah Mustafa. The difference here is that Old Space was marketing to men by speaking to the women, and telling the women that their men aren’t the man they their man could be. Dr. Pepper 10 is marketing to men by speaking to men, but talking down to women. Bad move.
“I suspect this is an example of where human insight counts? Diets = transgender. Fashion = transgender. taste = transgender. Gender targetting only seems to be relevant if selling fem hygiene products and PSA tests these days? Not that obtuse… I get the whole yummy mummy factor, but I can’t figure out why a main stream soda brand would play gender card.” @kcraft on twitter
5) Dr Pepper Irony Fail? On the flip side, Jim Edwards on BNET says that:
I hope Dr Pepper does not cancel its interesting new campaign for Dr Pepper…Even though the launch ad features a guy laser-fighting and snake wrestling his way through a jungle while criticizing romantic comedies…This campaign isn’t a chauvinist throwback. It’s a wry commentary on the marketing truism that men often don’t choose diet drinks. The ad virtually shouts its sarcasm — at one point the Schwarzenegger stand-in shouts “catchphrase!”
Edwards even goes on to compare it to British Chocolate bar Yorkie, who’s tagline is “Its Not For Girls.”
Does this mean that it’s ok? Does this mean that Yorkie’s campaign was perfectly fine? I don’t think so.
What do you think? Let me know in the comments.