You’ve bitten the bullet and started your Facebook page, and have even ventured into Twitter, but your networks are not engaging or they’re not responding to posts. You take time to create interesting posts and facts related to your industry or your target market, but your posts aren’t commented on, and fan count doesn’t rise. What can you do if it seems like all you hear in your social efforts are crickets?
The number one secret to Social Media – the gold at the end of the leprechaun’s rainbow is…
This includes all kinds of content including Facebook posts and tweets, but the more in-depth, the better. If you don’t have a blog and a YouTube account, you are missing out on the largest piece of the Social Media puzzle. Blogs and videos give your audience a richer experience, and an opportunity to engage with your network on a much more intimate level, and will create an audience that will return for more information on a regular basis.
What would be more likely to engage or attract a customer for an investment firm: a Facebook post about European markets taking a plunge last week, or a blog post on the top 5 ways to avoid being impacted by the downturn. What is more impactful – a tweet that you should install radiant barrier in your attic to save energy, or a YouTube video showing you how to do it?
You don’t need to add blog posts and videos daily. If you can only do it every two weeks, or once a month, that’s fine. Just don’t set up a blog or YouTube channel never to return again! Once you create blog posts and videos, that’s not the end of the story. That’s what you can share on Facebook and Twitter – you share your deeper richer content through the same channels that you’re already on, and you’ll build communities within these other networks, as well as building a closer relationship with your Facebook and Twitter communities.
Both a blog and YouTube channel are easy to set up. If you have a google account, YouTube and Blogger accounts can be easily set up. Alternatives include WordPress among others. Look for a blog article shortly about the pros and cons of each blog platform!