Here are just some of the top reasons that Social Media Marketing will benefit your company:
1) Develop a dialogue with your customers: Sure you might know who your most regular customers are, but are they your most vocal supporters (or detractors)? By opening social media channels for your organization, you’re able to create a forum for discussion in a place that you can control. By having readily accessible facebook pages or twitter feeds, it provides an alternative to customers looking to vent rather than in a forum like Google Places or Yelp, where you’re less able to respond to criticism. Customer service via social media is often expected, and frequent communication with customers can increase customer loyalty.
2) Build your fanbase: Once you begin to amass a following on your social media channels, friends of your network can begin to take notice. If followers within your network mention you or your services, their comments will post on their friends’ feeds, and may help to increase some brand recognition for your company. Even if your fans do not mention you, you’re able to advertise directly to friends of your facebook fans. This means that ads to non-fans will appear with their friends who are fans of yours. Here’s an example to the left.
3) Social Media channels provide excellent SEO: Google says that links presented on facebook or twitter pages are no-followed, meaning that links that you add to your social media sites are not directly used as indicators of your website’s importance. This isn’t to say, though, that they don’t help in other ways. Social Media sites often show up in search directly, often on the first page, and can help influence customers’ perceptions of your company’s openness and willingness to communicate directly with customers.
4) See what the competition is doing: With social media accounts established, it’s quite easy to build lists and follow competitor’s accounts and find out some of their promotions or sales, hear about new product announcements or changes in management, and more.