Monthly Archives: November 2010

Did Anyone Else See The New Gap Logo Unveiled Last Month?


You may have missed it if you weren’t paying strict attention, but one of the most iconic brands underwent a huge overhaul on October 4, being unveiled at the Gap.com website.

The logo was supposed to signify Gap’s transition from “classic, American design to modern, sexy, cool,” according to a company spokesperson.

The gods of graphic design though, had other plans. “It looks like the emblem of some failed low-fare spinoff of a major airline,” wrote Slate’s Tom Scocca.

Gap’s facebook page seemed to recognize the problem:“We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding!.”

They then announced that they were going to open up a competition to redesign the logo: “So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.”

That project never materialized, and in the end, they went back to the old logo, after just a week. “We’ve learned just how much energy there is around our brand, and after much thought, we’ve decided to go back to our iconic blue box logo,” said a company spokesperson.

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You Can Get With This… Rapping Hamsters Propel Kia to 15% Sales Jump in 2010

The economic slump, combined with cheap prices and some cute rapping hamsters have propelled Kia to a 15% sales jump in 2010 – more than Honda, Toyota, or Ford.

Kia actually dropped 10 places in JD Powers’ initial quality study, and only recommends 3 of the 8 models.

“People are looking for value in this market, and they’re looking at brands they might not have considered in the past,” explains IHS Automotive analyst Rebecca Lindland. “The advertisements are so good and are helping to create a buzz for the models.”


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